Yuqing Lin
UX Designer with a background in Graphic Design
Transforming complexity into clarity through methodical research and thoughtful visual design — where every element has intention
YesStyle
Developed a data-driven size-matching system that connects shoppers with relevant reviews from similar body types, reducing purchase uncertainty through user-centered design.
CAPSTONE || UX/UI DESIGN
bookSwipe
CAPSTONE || UX/UI DESIGN || BRAND IDENTITY
Designed an intuitive swipe-based interface that revolutionizes book discovery, leveraging user research to solve personalization challenges in an oversaturated market.
Lina Family Daycare
CLIENT || UX/UI DESIGN || BRAND IDENTITY
Established a user-friendly website for childcare services with iterative prototyping and responsive design, improving user satisfaction scores from 6.2/10 to 8.7/10 in usability testing.
CSTO
CLIENT || WEB DESIGN || PHOTOGRAPHY
Redesigned a nonprofit's digital presence with accessibility-focused navigation and information architecture, improving task completion rates by 42% during usability testing.
CAPSTONE || UX/UI DESIGN || BRAND IDENTITY
Created a collaborative platform that transforms group travel planning with preference-based itineraries, democratic decision tools, and user-tested coordination features.